Metal Detox, L’Oréal Professionnel’s biggest haircare innovation in years, has taken the pro market by storm.

Below we are proud to present some innovative ideas as to how you can boost your business with Metal Detox.

How we achieved a 69% rebooking rate with Metal Detox.


Scruffs, Cambridge City Centre / @scruffs_hairdressing

We wanted our team to become upskilled on Metal Detox & our clients to try it & fall in love.
We decided to run a promotion, where we offered free Metal Detox treatments with all colour services for a limited time only: Thursday- Sunday.
We worked with our Business Partner on the advertising of the offer in our salon and on our social media channels.

The Results:
69% of colour Services had Metal Detox
69% of those booked for Metal Detox next visit
Retail - 20% of those having Metal Detox purchased shampoo and 14% purchased masks
We are now trialling treatment packages such as Metal Detox & Fusio Dose ‘Detox Fusion’ to sell to our consumers.

A Tip from Scruffs:


If you offer other treatments, why not create a package, such as a ‘Detox Fusion’ for your clients.