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yūbi blonde anti-brass purple balm - Shu Uemura | L'Oréal Partner Shop
Description

yūbi blonde anti-brass purple balm is an intense deep purple balm treatment enriched with Japanese cool pigment and white peony. the balm neutralises brassiness and unwanted yellow tones while providing intense nourishment and smoothness to hair fibres.  
benefits:
- neutralizes yellow tones for a long lasting cool blonde
- nourishes & smoothes the hair
- adds a natural glow and a lavish touch to smooth hair

How To Use

after shampooing, apply yūbi blonde anti-brass purple balm to wet hair and massage onto mid-lengths and ends. leave on for 5 minutes for highlighted hair, or for colored hair, leave on for 3 minutes. rince thoroughly.
routine by blonde type: 
- bleached hair: apply daily 
- highlighted hair: apply daily  
- silver hair: apply daily

Ask more information about this product
Ingredients

key ingredients

japanese white peony
sustainiably sourced in the Japanese niigata mountains, the white peony symbolizes purity. collected by hand, 15 years have been spent on the selective harvesting of the precious ingredient. 

 

japanese cool pigment
made in exclusivity for shu uemura art of hair by a leadiing ink manufacturer, japanese cool piigment uses the same technology as shu uemura beauty products. the formula combines intense violet pigments with advanced cool pigment technology to achive the art of neutralisation. 

 

fragrance
a vibrant woody/floral fragrance made in exclusivity for shu uemura art of hair. 
top note: timpur pepper, cardamom, green mate, ginger
heart note: white peony, jasmine, freesia, osmanthus
base note: white musk

 

ingredients

aqua/water/eau● cetearyl alcohol● benetrImonIum chlorIde● hydroxypropyl starch phosphate● candellIa cera/candelIlla wax/cIre de candelIlla● propylene glycol● cocamIdopropyl betaIne● sclerotIum gum● Isopropyl alcohol● phenoxyethanol● ethanolamIne● cItrIc acId● cI 77891/acId vIolet 43● sodIum chlorIde● lInalool● chlorhexIdIne dIgluconate● lImonene● geranIol● cItronellol● cI 77891/tItanIum dIoxIde● cI 42090/acId blue 9 alumInIum lake● butylene glycol● methIcone● paeonIa albIflora flower extract● parfum/fragrance. 

Rating & Reviews
157 reviews
5 stars
( 115)
4 stars
( 33)
3 stars
( 7)
2 stars
( 0)
1 star
( 2)
5
4.6 / 5 stars

tgrant

5

1.701385208E12 30/11/2023

The best anti-brass mask I have used

Many of the anti-brass products I have used have made my hair dry and difficult to manage. This product is a dream! It has a lot of pigment to combat brassiness and it makes my hair so soft.

Originally posted on  shuuemuraartofhair-usa.com

Dani

5

1.689773419E12 19/07/2023

Smooth and Brass-free

I have well water and this product keeps my hair brass-free and smooth!

Originally posted on  shuuemuraartofhair-usa.com

Anonymous

5

1.705295135E12 15/01/2024

Purple magic mask

This mask is magic, leaves my hair soft and full, obliterate brassiness in my silver hair. I use it 1-2 times a week. It's the best

Originally posted on  shuuemuraartofhair-usa.com

Caroline W

5

1.676147219E12 11/02/2023

Amazing results

[This review was collected as part of a promotion.] The best I’ve found to brighten my highlights and moisturize as well.

Originally posted on  shuuemuraartofhair-usa.com

Andreanegc

5

1.666623667E12 24/10/2022

Wow

Mes cheveux n’ont jamais été aussi doux, brillants et mon blond reste magnifique!

Originally posted on  shuuemura-usa.com

E Moore

5

1.675321352E12 02/02/2023

Whitest whites

By far the best anti-brass deep conditioner I've found!

Originally posted on  shuuemuraartofhair-usa.com

SPBlonde5

3

1.648773092E12 31/03/2022

Great Product- Could Tone Better

(This review was collected as part of a promotion.) The treatment smells so nice. It has a great texture and did not leave my hair greasy or oily. However, the product did not tone as well as I had hoped for. I prefer a very "cool, ashy" blonde.

Originally posted on  Home Tester Club

Reply from Consumer Care

Hey There! Thank your sharing your experience using shu yubi-blonde-anti-brass-purple-balm. We appreciate your feedback, and will be sharing it with our team! We hope you will continue to explore shu uemura!

Briann4

5

1.642552208E12 18/01/2022

WOWWWW!!!!!

(This review was collected as part of a promotion.) This treatment mask, is UNREAL!!!! I’ve had people asking me if I had got my hair dyed again when it’s just from the mask & shampoo! It leaves your hair feeling so nice and smooth and doesn’t dry it out like other purple treatments. You get visible results legitimately after one use. You will NOT regret purchasing this product or brand of products

Originally posted on  Home Tester Club

Danielle9

5

1.642551309E12 18/01/2022

Highly recommend this mask!

(This review was collected as part of a promotion.) I’ve been using this product for approximately 4 weeks. I started using right after colouring my hair. I have been so happy with the results! My hair tends to go brassy after lightening but it did not this time. It has stayed vibrant and a beautiful blonde colour. I will definitely be purchasing! I received this product to try for free through Home Testers Club but I will 100% purchase once this bottle is done.

Originally posted on  Home Tester Club

PPKG4

4

1.642540509E12 18/01/2022

Purple Mask

(This review was collected as part of a promotion.) This hair mask left my hair shiny and did feel softer after a few uses. I wondered if it stains the hair purple, but it did not. It also smells good and not very chemicaly!

Originally posted on  Home Tester Club

Lolly934

4

1.642471209E12 17/01/2022

Great product

(This review was collected as part of a promotion.) I thought this product was great, my hair was soft, no brass and smelled great after using it.

Originally posted on  Home Tester Club

JP123452

5

1.642446008E12 17/01/2022

Great product!

(This review was collected as part of a promotion.) Great product. The texture was creamy and perfect. It smell not too strong, just enough to make my hair smell amazing - unlike other products that smell like they contain a lot of harsh chemicals. The price was fair considering the size of the product and the quality of it. I would recommend this product and will most likely buy it once this one is empty.

Originally posted on  Home Tester Club

AllyD5

3

1.648773567E12 31/03/2022

Mask for blonde hair

(This review was collected as part of a promotion.) I had the opportunity to test the Shu Uemura anti-brass purple mask in exchange for my honest review. I have light ash blonde highlight hair and I prefer more of a silver tinge. While the mask was nourishing and smelled amazing, it didn’t take all of the brassiness away, even after following the directions on the box. My hair did feel soft and less damaged after using the mask. I would use as conditioning mask but I am not sure I’d buy it again for brassiness.

Originally posted on  Home Tester Club

Reply from Consumer Care

Hi There! Thank your trying shu yubi-blonde-anti-brass-purple-balm. We appreciate you sharing your experience and feedback as we will be sharing it with our team! We hope you will continue to explore shu uemura with great satisfaction!

Noemi277

5

1.642134605E12 13/01/2022

Works like magic!

(This review was collected as part of a promotion.) Amazing results after just one use. This balm neutralized brassiness and the unwanted yellow tones I had, it provides intense nourishment, hydration and leaves my hair incredibly soft and shiny. Although, I know it’s on the pricy side but If you want amazing results and a luxury product that works like magic, Shu Uemura Anti- Brass purple mask is worth it!

Originally posted on  Home Tester Club

Amanda5

5

1.641999613E12 12/01/2022

Amazing product! Love the packaging!!

(This review was collected as part of a promotion.) This product is absolutely amazing. It took the brass right out of my blonde. Has an amazing smell and kept my hair so smooth and soft. I would recommend all blondes use this product.

Originally posted on  Home Tester Club

Hairlover12310

5

1.641943807E12 11/01/2022

Loving my hair

(This review was collected as part of a promotion.) I loved the Shu Uemura anti brass mask, its amazing on my blonde hair and I can tell the difference from the first use. It works perfectly with the Shue Umuera Anti Brass shampoo and I would really recommend this for al the blondes out there that want ton enhance their hair color and give it back the shine your hair deserves!

Originally posted on  Home Tester Club

Melis138

4

1.641906012E12 11/01/2022

Very nice

(This review was collected as part of a promotion.) I really like the product. my hair is straight and really pretty

Originally posted on  Home Tester Club

Jessilee266

5

1.641359705E12 05/01/2022

Loving my nourished hair with no brass

(This review was collected as part of a promotion.) I absolutely loved the anti brass purple mask, I found it really nourished my hair and made it feel healthy again, while toning out that yellows brass that I absolutely cannot stand!

Originally posted on  Home Tester Club

stephc1110

4

1.641359705E12 05/01/2022

Helped the tone of my hair

(This review was collected as part of a promotion.) I really enjoyed using this treatment and I actually noticed a difference in my hair. I have used other purple treatments in the past and not had good results, so I was happily surprised to notice the warmer/brassy tones in my hair had been cooled after using the treatment.

Originally posted on  Home Tester Club

canadiangirl7

4

1.641142808E12 02/01/2022

A great hair mask for dry hair

(This review was collected as part of a promotion.) The project packaging is very sleek and modern looking. When I opened the package, the actual hair mask itself is very modern looking as well it has a very cool look. It was easy to use, the instructions were very clear and I used it in conjunction with their shampoo. The product results were great - my hair is dry, coloured blonde, and thin and this product really helped it! It came out with that healthy feel, my hair was light (not weighed down like some masks) shiny and healthy! In addition, I felt it was great on the colour, keeping it bright! I was very pleased with the products and results and will continue to use it.

Originally posted on  Home Tester Club

Kris351

5

1.640874613E12 30/12/2021

Definitely a must have for blondes!

(This review was collected as part of a promotion.) This is a very potent product. You do not need much to see a difference. I’ve used once a week and I think this will delay the time between toning at the salon. Nice smell, hair feels soft after and the brassy tones are kept at bay. Highly recommend!

Originally posted on  Home Tester Club

Chrichri2

5

1.640821509E12 29/12/2021

J'ai adorer ce produit!!

(This review was collected as part of a promotion.) J'ai adorer ce produit! Mes cheveux était nettement plus sain après quelques utilisations. Bye-Bye cheveux jaune!

Originally posted on  Home Tester Club

BeautyGurew10

5

1.640906107E12 30/12/2021

Masked Up

(This review was collected as part of a promotion.) OK so i loved the shampoo but the honest to god truth is that the mask was even better. I tried to just use the shampoo but my hair did not have the same feel to it. However using just the mask my hair was so shiny and fresh looking. I loved the smell also but the truth is I did not like the mess it made in the shower (I have white shower curtains and it wasn't so much fun to clean up after!)

Originally posted on  Home Tester Club

Jpennings328

5

1.640906107E12 30/12/2021

Heaven in a bottle

(This review was collected as part of a promotion.) I LOVE THIS I have tried many many blue shampoos and masks. This is takes the cake. Great lather Amazing smell This product removed my brassy color and replaced it with a nice silver snd not a blue or purple. I love this!

Originally posted on  Home Tester Club

KimC23510

5

1.640803512E12 29/12/2021

Nourishing Purple Mask

(This review was collected as part of a promotion.) Extremely nourishing purple mask that smells fantastic! Worked extremely well at toning my blonde balayage from brassy tones. I kept it in for about 5 minutes in the shower after using the accompanying shampoo and it worked extremely well at not drying out my hair while toning. My hair felt soft and clean. I also used it without the shampoo with my regular shampoo and toning quality was still the same without drying out my hair. Very impressed by this product and the packaging. Good amount of product for price point as well.

Originally posted on  Home Tester Club

AAtest10

5

1.640682007E12 28/12/2021

Shu uemura mask

(This review was collected as part of a promotion.) Yes! My coloured hair is now brassy so I was really excited to receive this product. I love the smell and how the shampoo and mask illuminated my blonde without having to go to the salon.

Originally posted on  Home Tester Club

Jk0073

4

1.640679306E12 28/12/2021

Feels luxurious and it smells good!

(This review was collected as part of a promotion.) Shu Uemura YB Anti-Brass Purple Mask Smells so good and feels so luxurious! My hair feels healthier after the first use. I love how you only need a little bit to cover my long hair. The reason why I gave 4/5 stars is because the next day I found some purple stuff under my fingernails after scratching my scalp.

Originally posted on  Home Tester Club

Jacqui6

5

1.64065861E12 27/12/2021

Will be adding to my weekly routine

(This review was collected as part of a promotion.) I struggle with brassy hair and have tried many products. With this product (shampoo + purple mask) I noticed a difference after 1 use. I left it on 3 minutes per product as per directions. I will be adding this to my routine- using once a week. The attached before and after picture was taken on the same piece of hair in the same lighting. 5/5 would recommend!

Originally posted on  Home Tester Club

Jmisk10

5

1.640632509E12 27/12/2021

Reduces brassiness &conditions my hair

(This review was collected as part of a promotion.) I’ve been looking for a conditioner or mask that reduces brassiness while still Improving the condition of my hair and this definitely did the job. It also smells a lot nicer than most toning hair products

Originally posted on  Home Tester Club

Rachelj9

5

1.640629805E12 27/12/2021

Great product for blondes

(This review was collected as part of a promotion.) I really liked this product and saw almost immediate results. Definitely took the brassiness out of my highlighted blond hair out with a few uses. Really good pigment, smell and also left my hair feeling really soft.

Originally posted on  Home Tester Club

Sm23234

5

1.640636108E12 27/12/2021

Purple shampoo that actually works!

(This review was collected as part of a promotion.) Man this shampoo is absolutely incredible. The smell, delightful. Makes your hair incredibly soft. And man does it ever tone your hair. I had gone a little while in-between colours and had gotten pretty brassy. Used this once and it toned it back after second use my hair was almost the same as leaving the salon.

Originally posted on  Home Tester Club

emily6

5

1.640636108E12 27/12/2021

The best for blondes

(This review was collected as part of a promotion.) I’ve been trialing purple shampoos and treatments for years, to keep my blonde hair from yellowing and I’ve finally find the best. My hair has never looked better months after visiting the salon until SUP YB NEUTRA TREAT.

Originally posted on  Home Tester Club

Beccaxls6

5

1.640636108E12 27/12/2021

Great, non-greasy!

(This review was collected as part of a promotion.) I find a lot of conditioners leave a greasy feel to my hair. This one smelled great, felt nice, and I've already noticed a difference in my hair. It's shinier and my hair color is brighter looking than before.

Originally posted on  Home Tester Club

Hope148

5

1.640445308E12 25/12/2021

Neutra treatment !

(This review was collected as part of a promotion.) I absolutely loved this product! It helped neutralize my hair and take out the brassy yellow tones and make it more golden and beautiful!

Originally posted on  Home Tester Club

jhouse2

5

1.640303113E12 23/12/2021

Fantastic Purple Hair Mask

(This review was collected as part of a promotion.) I used this mask along with the purple shampoo and it kept my colour fresh and my hair soft and healthy. Do be aware that the purple really stuck on the bleached sections of my hair, and turned it to a lilac colour (something that I was okay with). The mask also smells amazing.

Originally posted on  Home Tester Club

mjayne3

4

1.64021041E12 22/12/2021

Nice product -

(This review was collected as part of a promotion.) I wasn’t sure what the point of this was - as the instructions were unclear. I did use in conjunction with the purple shampoo, so not sure what one worked better. I found this product hard to spread on the hair. I wouldn’t use again but I really loved the purple shampoo, so if this is needed, I will use again.

Originally posted on  Home Tester Club

Kcam4129

4

1.640111409E12 21/12/2021

Great treatment for blondes

(This review was collected as part of a promotion.) This purple conditioner is a great option for blondes. The scent is gorgeous and it doesn’t leave hair feeling super dry like other purple conditioners. The actual toning properties aren’t amazing, but it does work on darker blonde tones really well

Originally posted on  Home Tester Club

Iwasntthri8

1

1.640093415E12 21/12/2021

I wasn’t thrilled with the outcome.

(This review was collected as part of a promotion.) I didn’t like the outcome. It didn’t do as it says. There was little to no brass change .

Originally posted on  Home Tester Club

FabiMarra7

4

1.640131209E12 21/12/2021

It’s ok

(This review was collected as part of a promotion.) This product does the work but I was expecting more.. not all the brass came off my hair and I feel the one that I was using before was a little better. But in general it’s good and I will purchase it again if my regular one is missing on the market. The package is nice and it smells good as well.

Originally posted on  Home Tester Club

Char1993W8

3

1.640065508E12 21/12/2021

Mask Review

(This review was collected as part of a promotion.) This came at a good time as I am almost due for a salon visit. I have long thick blonde coloured hair. I used the mask in combination with the purple shampoo. The smell is amazing, the colour looks very rich! I used this after the shampoo which is very drying, like all purple shampoos but I didn’t find the mask super hydrating. My hair was still very tangled and dry after using it twice this week. I didn’t notice any change in the level of brass in my hair but I absolutely loved the scent it left which lasted 3 days!

Originally posted on  Home Tester Club

Jennn8

5

1.640065508E12 21/12/2021

Great mask

(This review was collected as part of a promotion.) My hair was dry and got tangled all the time after dying my hair. After using this mask for a week, my hair has Ben better and soother and less tangled.

Originally posted on  Home Tester Club

LHelene8

5

1.640065508E12 21/12/2021

Amazing Hair Baume

(This review was collected as part of a promotion.) The product is amazing! It smells so good! The texture is super rich and dense! I feel it acts as a conditioner and gave my hair a great feeling!

Originally posted on  Home Tester Club

Justine3

5

1.640043014E12 20/12/2021

keeps the silver

(This review was collected as part of a promotion.) The texture is lovely. It smells so good! Keeps my hair looking like I just left The salon.

Originally posted on  Home Tester Club

DFV219

4

1.640039409E12 20/12/2021

Beautiful Blonde Saver

(This review was collected as part of a promotion.) From the packaging to the actual product everything was luxurious. The smell of the balm was great and the pigment was extremely vibrant. You don't need a lot for good coverage. After applying and leaving in for 2-3 min my hair felt so soft during the rinse. It really took out the yellow tones from my hair in just one use.

Originally posted on  Home Tester Club

tonghang3

5

1.639955744E12 19/12/2021

Amazing

(This review was collected as part of a promotion.) The hair mask moisturizes my damaged hair and make it smooth and shinny.

Originally posted on  Home Tester Club

Ashley872

5

1.639972819E12 19/12/2021

Luxuriously Blonde

(This review was collected as part of a promotion.) This product made me feel like a superstar! It comes in a nice compact container and what I like it you do not need a lot to cover a lot of hair. I was worried it would stain my skin but I was pleasantly surprised it did not. Although vibrantly purple once lathered onto your hair it is not as distinct looking. It smells great and like a high quality product. This balm was unused in addition to the shampoo, and the results were gorgeous! I use this on a weekly basis and it’s kept my blonde from turning brassy but also, more unexpectedly, kept it super soft. Like can’t stop touching it soft. This balm is true to its claims and I will definitely continue using it. I recommend it for all the blondes out there who want to keep their salon blonde going!

Originally posted on  Home Tester Club

Mamabear19272

4

1.639924214E12 19/12/2021

Awesome hair mask for brassy blonde

(This review was collected as part of a promotion.) First off, I am in love with the gorgeous purple packaging. The scent is fantastic, as most purple products are. It really helped to take out the brassiness after only 2 uses. The mask itself was a little thin and took a fist amount to coat my thick hair.

Originally posted on  Home Tester Club

Marysooo2

3

1.639972819E12 19/12/2021

Good but not what i was expected.

(This review was collected as part of a promotion.) Firts off all the products smell fantastic.When i brush my hair it was so easy. But my hair is not smooth like i expected with a mask. The bottle have a beautiful shape, and the color of the bottle too,it come in a box,its make you feel like a luxury. Other product turns my hair silver, not this one. I like it when it do that.

Originally posted on  Home Tester Club

Blondgirl1

5

1.639851361E12 18/12/2021

Balm for the perfect blond

(This review was collected as part of a promotion.) This product is ideal for an art of hair. The anti-brass purple balm bleached, highlighted blondes give me the best colour for my hair since the last visit I had to the hair-dresser! I recommand this product to every blond!

Originally posted on  Home Tester Club

Tessxo306

5

1.639762223E12 17/12/2021

Great hair care products for blondes

(This review was collected as part of a promotion.) I liked the packaging. Right off the bat when I opened it I noticed the lovely scent it had wich I appreciate. I would recommend this for blondes it feels nourishing and left my hair clean, soft, manageable, removed brass and made it smell great.

Originally posted on  Home Tester Club

WonderWoman9

5

1.639675826E12 16/12/2021

The best product tested on my highlights

(This review was collected as part of a promotion.) I tested the SUP YB Neutrs Treat . It was indeed a treat to my hair . My hair looks so shiny and I had people ask me what have I applied .I will definitely buy one

Originally posted on  Home Tester Club

AliciaN3

5

1.639670424E12 16/12/2021

Great, high quality

(This review was collected as part of a promotion.) I really enjoyed this product. It is a thick, deep purple mask. My hair is thin and oily and highlighted - very damaged as a result. This mask smells amazing and toned my hair noticeably, but didn't turn it purple after 5 minutes. I did follow the directions and dried my hair off a bit before applying. It didn't weigh down my fine hair. Expensive, but if used once a week would be good to maintain blonde before toning.

Originally posted on  Home Tester Club

Shawna157

5

1.639674022E12 16/12/2021

Hairstylist review of purple mask

(This review was collected as part of a promotion.) Ok so I’m a hairstylist and I’ve tried them all in terms of purple shampoo or mask products. Even the top of the line sometimes leaves hair feeling dry. Not this one ! My hair is shiny (whaaaat. Blonde hair shiny ?!) and soft. It blow dried a lot faster than normal after the mask and it toned almost As much as when I actually use a toner. Crazy good hair mask for any blonde clients. I even did a elasticity test before and after and My hair elasticity was greatly improved after the mask

Originally posted on  Home Tester Club

Tori188310

5

1.639596624E12 15/12/2021

Great product

(This review was collected as part of a promotion.) This product was great. First off the package was so pretty and my Eyes were drawn to it. Then the smell is great. Not over powering either. My hair has been feeling great. No greasy or anything . I love this product.

Originally posted on  Home Tester Club

Sylwia1

4

1.639595719E12 15/12/2021

Nice smell good pigmentation easy to use

(This review was collected as part of a promotion.) Received shampoo and mask to review was very excited as I love to try new products in my hair.I’m extremely picky when it comes to my hair products. Very elegant package used together with shampoo followed instructions on the package. After using shampoo my hair felt very damaged but was excited to try mask .after rinsing throughly my hair felt nice and smell nice as well Didn’t gave me 100% smooth hair but I would say 70% . Was bit difficult to brush my hair when wet .overall good product

Originally posted on  Home Tester Club

AshleyCee2

4

1.639512027E12 14/12/2021

Instant results

(This review was collected as part of a promotion.) Overall awesome working product. It comes at a high price point but I saw tangible results after one use. If you have shorter/thinner hair you will get many uses from a bottle of the product. I wouldn’t say I had “perfect” results after one use, but there was a very noticeable difference in the tone of my hair, I have no doubts that with regular use my blonde will look salon fresh.

Originally posted on  Home Tester Club

Tor127

4

1.639512027E12 14/12/2021

Leaves hair feeling smooth

(This review was collected as part of a promotion.) Overall I love this mask! It smells amazing, (it’s purple hehe) and it left my hair feeling so silky and it looks so shiny! I will definitely be continuing to use this mask

Originally posted on  Home Tester Club

BMTaylor6

5

1.639504829E12 14/12/2021

Amazing for blonde hair!

(This review was collected as part of a promotion.) Great scent, works well (don't need to leave in too long), and hair feels soft and smooth after. 100% recommend to anyone that spends the money on brightening their hair. Works Wonders!

Originally posted on  Home Tester Club

lemonsquares6

5

1.639512027E12 14/12/2021

Conditioning hair mask easy to use

(This review was collected as part of a promotion.) I love the treatment for my hair it was easy to use and extremely thick a little bit went a long way. My hair feeling soft and luscious and volumous

Originally posted on  Home Tester Club

Azra12

4

1.639445415E12 13/12/2021

Pretty good

(This review was collected as part of a promotion.) Tried it on freshly bleached hair. Didn’t do too much but it did take away some of the yellow-ness. Left my hair super soft and it smells really nice

Originally posted on  Home Tester Club

Lmal6673

5

1.639444521E12 13/12/2021

Amazing purple mask

(This review was collected as part of a promotion.) I have really dry and highlighted blonde hair so I am always looking for a great treatment to add moisture and hydration. This mask did exactly that!

Originally posted on  Home Tester Club

Ckstewart2

4

1.639512027E12 14/12/2021

Hair felt great after

(This review was collected as part of a promotion.) It was a good anti brass product, not the best I have used though. I found that leaving it on for the maximum time was key. I didn't see huge shifts in the look of my hair, but it felt nice after!

Originally posted on  Home Tester Club

Mari3

5

1.639435532E12 13/12/2021

Perfect for bleached, processed hair!

(This review was collected as part of a promotion.) I will preface this review with stating that I am a big fan of Shu Uemura products. I find their formulas to be consistently excellent with great performance for the price point. I haven't used their hair products before, so I was excited but not totally sure what to expect. I have lots of fine, processed hair - it's been coloured multiple times and, most recently, bleached and highlighted. I use high-quality, salon products most of the time, but have been looking for more cost-effective alternatives. This mask fits the bill perfectly! It applies well, smells great, and most importantly, tones hair beautifully! It took out the brassy/yellow out of my blonde and left it a nice, cool shade. My hair felt smooth and wasn't dry or frizzy at all. Definitely recommend and I'll be repurchasing soon.

Originally posted on  Home Tester Club

Mimsy8

5

1.639512027E12 14/12/2021

Smells great and makes hair soft!

(This review was collected as part of a promotion.) I love the rich purple! The smell is AMAZING and really left my hair soft. I can see a nice difference after just one use. There is zero Yellow just a beautiful cold white. I followed the directions and am very very happy with the results

Originally posted on  Home Tester Club

SHERBEAR5

5

1.639427418E12 13/12/2021

I absolutely loved this product.

(This review was collected as part of a promotion.) I absolutely loved this product. It made my hair feel amazing and it smells so good.

Originally posted on  Home Tester Club

Sarah334

4

1.63942383E12 13/12/2021

Shu uemura yb anti brass

(This review was collected as part of a promotion.) Works awesome. Way more pigmented than other products I have used. Definitely toned down the brassieness

Originally posted on  Home Tester Club

Andy26261

5

1.639512027E12 14/12/2021

I love this mask

(This review was collected as part of a promotion.) I loved the hair mask. It leaves the hair very soft and silky. My hair is dyed blonde and needed moisturization. This mask is exactly what my hair needed. I like the smell. The mask is still expensive but you don't need to put on a lot, I use it as a conditioner too. I recommend it for dyed blondes. It removes yellow highlights well and treats damaged hair very well.

Originally posted on  Home Tester Club

Missko7

4

1.639512027E12 14/12/2021

Amazing mask for blondiiie!!

(This review was collected as part of a promotion.) I used the mask on my blonde hair and immediately noticed the change. The color is cooler. on the other hand the hair remains tangled

Originally posted on  Home Tester Club

Iryna6

5

1.639512027E12 14/12/2021

Shu uemura art of hair blond balm

(This review was collected as part of a promotion.) Shu uemura Is just great balm/mask for the blond hair. My platinum blond coloured hair just look and feel amazing. No more yellowish shade with time. Hair feels smooth and healthy. Great product. Would definitely buy it again.

Originally posted on  Home Tester Club

megcous4

3

1.639413927E12 13/12/2021

Hair feels great; is now purple

(This review was collected as part of a promotion.) Initial thoughts were - wow my hair feels great so nice and smooth… and then I looked in the mirror. My hair turned purple. I have fully dried it, I followed the directions as intended but I am left with mostly purple hair. If it was all purple it might not be SO bad, but some areas are more purple than others.

Originally posted on  Home Tester Club

SammieH5

5

1.639512027E12 14/12/2021

Luxurious Experience

(This review was collected as part of a promotion.) As someone that has been blonde for a while, I am always open to trying new products to help with the upkeep. My hair can definitely feel dry and damaged after doing my roots (former hairstylist, do my roots myself!) so I need a good hair mask or deep conditioner to hydrate and moisturize my hair. The packaging of this product tells you exactly what you get and I would say that the product itself is the same colour as the container. It smells so good, reminding me of the high end smells in a magazine without overpowering my nostrils. It is so pigmented that I was worried it would make my hair purple but I stuck through and it did not stain my hair purple at all! I would say I had a very luxurious experience because of the smell and how smooth it made my hair feel. My hair felt so good! I noticed my hair was also shiny when it was dry which is hard to achieve on blonde/silver hair. I had a great experience with this product and will be looking into purchasing it in the future.

Originally posted on  Home Tester Club

CatMac8

4

1.639410321E12 13/12/2021

Great moisture replenisher.

(This review was collected as part of a promotion.) This product was great to use to replenish moisture into my hair following the anti-brass shampoo!

Originally posted on  Home Tester Club

Melfons7

5

1.639410321E12 13/12/2021

Gave new life to my hair

(This review was collected as part of a promotion.) I really liked this product over all, it smelled nice and did an amazing job at toning my hair! I haven't done my balayage since August (it's December now) so my hair is pretty grown out and brassy right now. This product in tandem with the shampoo did a wonderful job of bringing my hair back to the white/silver it was supposed to be! What I didn't like was that it was in a tub, I prefer squeeze bottles because I find it difficult to get the product out of a tub to apply it while in the shower without getting water inside!

Originally posted on  Home Tester Club

Litteul_isa

5

1.635484067E12 29/10/2021

4min qui vaut la peine!

J'avais reçu un échantillon et après l'avoir essayé tel qu'il est indiqué, mes cheveux sont devenus non seulement doux mais a fait diminuer d'au moins 30% le jaune cuivré de mon toner qui s'affaiblissait du blanc perle qu'il procurait, et ce, en quelques minutes d'utilisation! Agréablement surprise!!

Originally posted on  shuuemura-usa.com

Sascha

1

1.677188418E12 23/02/2023

no cool blonde

This is a bad replacement for the Color Lustre Shades Balm! It made my hair yellow. Very disappointing!

Originally posted on  shuuemuraartofhair-usa.com

Reply from Consumer Care Center

Hi there! We are sorry to hear you did not get the results you were expecting from Yubi Blonde Anti Brass Purple Hair Mask. This mask neutralizes unwanted brassiness and yellow tones for a pure cool blonde results. Thank you for sharing your experience with us. We value your feedback and will be passing your comments to our Product Team.

Whitneyh7

5

1.690580286E12 28/07/2023

Best hair mask ever!

[This review was collected as part of a promotion.] My hair loves me after using Yubi Blonde Anti- Brass purple mask!! My hair looks so beautiful and most importantly no longer brassy! I highly recommend!

Originally posted on  shuuemuraartofhair-usa.com

Ghostmon

5

1.690580302E12 28/07/2023

softer & brighter hair!

[This review was collected as part of a promotion.] paired with the yubi glow shampoo, and i love the pair! the conditioning mask did have a purple hue - but after leaving it on for recommended time my hair felt NOTICABLY SOFTER!!! Not to mention brighter! I absolutely love this mask and will continue to use it in between lightening sessions.

Originally posted on  shuuemuraartofhair-usa.com

Kristieg2010

4

1.690580279E12 28/07/2023

Just okay

[This review was collected as part of a promotion.] There are so many toning shampoos and conditioners out there it's so hard to know which ones work best. it did a decent job of toning.. I just didn't LOVE it though. I feel for the price that this should tone more and be more hydrating personally. I won't be rebuying.

Originally posted on  shuuemuraartofhair-usa.com

Marg

5

1.690580257E12 28/07/2023

Excellent Mask

[This review was collected as part of a promotion.] I have only used this product twice, however the shu uemura mask seems to have made the tone of my blond hair slightly cooler. My hair looks like it has more shine and feels moisturized.

Originally posted on  shuuemuraartofhair-usa.com

Ang1

5

1.690580279E12 28/07/2023

No more Brass!

[This review was collected as part of a promotion.] First off, this shampoo smells so good. It lathers really nice and makes my hair feel heathy. I was a little leary about the mask because when I opened it it was dark purple. But if all the directions left it on for 5-10 minutes because I have a lot of breathiness. I have to rinse it out my hair felt really smooth and after drying it you can see how it really took a lot of the yellow out of my hair and it made the other areas cleaner looking blonde.

Originally posted on  shuuemuraartofhair-usa.com

Kara

5

1.690580279E12 28/07/2023

Great product!

[This review was collected as part of a promotion.] This is a definite treat that works well to neutralise brassy tones. I use it once a week on my highlighted slightly damaged, fine hair. It does take quite a lot of product to ensure I've covered all my hair, I usually comb it through to make sure I've gotten it all. My hair feels great afterward and it keeps the brassy tones away. It is expensive but if you can, I'd recommend using it with the matching shampoo.

Originally posted on  shuuemuraartofhair-usa.com

Tarajk82

5

1.690580279E12 28/07/2023

Super moisturizing

[This review was collected as part of a promotion.] I was actually shocked a shampoo could leave my hair so moisturized! It is perfect after bleaching or just everyday for upkeep non blonde hair.

Originally posted on  shuuemuraartofhair-usa.com

Princesstoki

5

1.690580279E12 28/07/2023

Good purple hair care

[This review was collected as part of a promotion.] I really liked the mask but 1 packet wasn't enough to cover all of my hair. It does a great job of reducing the brassiness in my bleached hair

Originally posted on  shuuemuraartofhair-usa.com

Aniemakeup

5

1.634488927E12 17/10/2021

Le meilleur masque

Un masque hydratant en plus qui enlève les reflets dorés ! WoW !

Originally posted on  shuuemura-usa.com

Gin sho

5

1.690580257E12 28/07/2023

Vibrant blonde hair

[This review was collected as part of a promotion.] Took all the brassing look in my blonde hair. Smell is amazing light sent not over powering. Left hair soft and manageable.

Originally posted on  shuuemuraartofhair-usa.com

iZaBeLa

5

1.626586216E12 18/07/2021

Purple line

Leaves my hair super soft and yellow free. Love it!

Originally posted on  shuuemuraartofhair-usa.com

Ariel

4

1.690580257E12 28/07/2023

Great deeply toned violet mask

[This review was collected as part of a promotion.] I loved this mask. The intensity of the violet is perfect for my 8 or 9 level hair and it doesn't stain my hands. Plus it glides seamlessly into my hair

Originally posted on  shuuemuraartofhair-usa.com

Julissa

4

1.690580234E12 28/07/2023

Pretty good

[This review was collected as part of a promotion.] I didn't have to leave this in long for it to condition my hair. It doesn't seem like a mask you use too often so a little goes a long way. I wouldn't use this on days you use the purple shampoo.

Originally posted on  shuuemuraartofhair-usa.com

Marcie

4

1.690580279E12 28/07/2023

Love it, a little goes a long way!

[This review was collected as part of a promotion.] I LOVE this shampoo! The smell is amazing! (all about the smell for me as well). the texture of my hair after being washed was awesome, very soft and smooth. I loved the cute little bottle and the fact that I barely needed to use any for it to work well and sud up nicely. As for the Anti-Brass after, I did not have nearly enough to properly assess the use of using this. I barely had enough for my hair with the one use packet. Id be willing to try again, but not spend a lot of money to do so. Shampoo gets an A+, the mask a C for now.

Originally posted on  shuuemuraartofhair-usa.com

Just J

5

1.690580257E12 28/07/2023

STUNNING!

[This review was collected as part of a promotion.] I love this product! I've tried several anti-brass blonde treated hair products but this is the first that has everything I am looking for to care for my hair. The product is very creamy, smells amazing (light floral with just a hint of musk) and leaves my hair looking salon fresh. The product almost sparkles with a lit from within type of glow. You leave the product on for 3-5 minutes, then rinse out. My hair is silky smooth, hydrated and so full of volume. A small amount of the product goes a long way, you definitely will get your money's worth with this product. I received this product free for review purposes.

Originally posted on  shuuemuraartofhair-usa.com

Mishulii

5

1.690580234E12 28/07/2023

Wonderful mask

[This review was collected as part of a promotion.] I would say this is something between a conditioner and mask because the consistency of it right in the middle. It is purple so it fight brassy hair and nicely hydrating so it helps with knots your shampoo probably just caused. Like the shampoo from the same line it is extremely fragranced but it is the luxurious smell and not the cheap grandma like smell. My hair looked shiny and healthy with way less brass.

Originally posted on  shuuemuraartofhair-usa.com

DiscoLemonaade

4

1.690580234E12 28/07/2023

Quality anti brass mask

[This review was collected as part of a promotion.] This mask is super pigmented. I had to rinse out my shower after using and it left a bit of a tint. It smells great and definitely took the brass out of my hair. It was moisturizing as well. However, I feel there are better purple hair masks for a lower price.

Originally posted on  shuuemuraartofhair-usa.com

Rosangely

5

1.690580234E12 28/07/2023

In Love!

[This review was collected as part of a promotion.] I loved my hair soft and manageable. Together with the Shampoo they do a great job in fixing the hair color without mistreating them.

Originally posted on  shuuemuraartofhair-usa.com

Val1

4

1.690580279E12 28/07/2023

Nice

[This review was collected as part of a promotion.] This is a nice helps in it really helps your hair keep the blonde and not turn brassy

Originally posted on  shuuemuraartofhair-usa.com

Happy Camper

3

1.690580234E12 28/07/2023

Okay for a toning mask

[This review was collected as part of a promotion.] As far as toning masks and shampoos I was not overly impressed. I have used my fair share of these kinds of products as I am not a fan of yellow or orange tones in my hair and keep it a very cool ice blond. This mask may have evened out my hair a bit but didn't perform to the level I would expect at this price point. I will still with my current line of hair toning products.

Originally posted on  shuuemuraartofhair-usa.com

Reply from Consumer Care Center

Hi, thanks for sharing your review on Yubi Blonde Anti-Brass Purple Hair Mask. We are sorry to hear that your experience was not more positive. For increased toning we do recommend using the Yubi Purple Shampoo first. Our Yubi Blonde line has a delightful fragrance, and offers exceptional conditioning and nourishing to leave hair manageable, soft and shiny. We appreciate the time you have taken to share your experience.

Azmamabear1

5

1.690580279E12 28/07/2023

Amazing product

[This review was collected as part of a promotion.] I love this product, total game changer. Definitely recommend it.

Originally posted on  shuuemuraartofhair-usa.com

KrystalS

5

1.690580279E12 28/07/2023

Love this mask

[This review was collected as part of a promotion.] I really like this mask, it has a very nice scent and it leaves my hair very soft and smooth. My hair has been color-treated to be a very light blonde but it never stays that way for too long. This mask and the whole hair care line has restored it to the way it looked fresh from the salon- more vibrant and less brassy. This also left my hair soft and more manageable. I will definitely recommend it to anyone with light blond hair.

Originally posted on  shuuemuraartofhair-usa.com

Absolutalicia

5

1.690580257E12 28/07/2023

Great for blondes

[This review was collected as part of a promotion.] I'm not sure I can say this worked well brightening my blonde, but I can say my hair was left feeling very silky and smooth! I would buy it based off that alone!

Originally posted on  shuuemuraartofhair-usa.com

Kaalmonte20

5

1.690580257E12 28/07/2023

Bye bye brassiness

[This review was collected as part of a promotion.] I am totally obsessed with these products, my hair feels great and it's super shiny, this mask made my hair go back to the amazing silver I had! It made my hair silky soft and it revived the color

Originally posted on  shuuemuraartofhair-usa.com

Crazyladymakeup

5

1.690580257E12 28/07/2023

Love

[This review was collected as part of a promotion.] This is a great product I love it so much will definitely continue to purchase one coming to dying my hair and keeping the color vibrant

Originally posted on  shuuemuraartofhair-usa.com

    yūbi blonde anti-brass purple balm 200ML

    Shu Uemura Pro - yūbi blonde

    Product code : 3474636956012
    5 156 reviews
    yūbi blonde anti-brass purple balm is an intense deep purple balm treatment enriched with Japanese cool pigment and white peony. the balm neutralises brassiness and unwanted yellow tones while providing intense nourishment and smoothness to hair fibres.

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