Lift Program


are proud to introduce LIFT, a new business development program,
exclusively for L’Oréal Partner Shop clients.

Why did we create the Lift Program?

Backbar products are an effective conversion tool.

With this program, we offer you the tools to drive more customers to purchase retail

as an extension of your professional service and ultimately grow your business.


Is our success

We are excited to introduce a reinvigorated business development program that helps put more free product into your hands with every purchase you make.


$150 FREE

With the purchase of your retail products, receive up to $150 in credit to be used towards the purchase of backbar or station products of your choice.

The backbar, a business opportunity

1/3 consumers

Buys a product
after having first tried it

Backbar as a conversion tool

To try is to buy!
This is an opportunity to attract new customers & grow your retail sales

How this program works?

Purchase Receive
Retail Backbar
$150 + $20
$250 + $35
$350 + $60
$500 + $100
$750 + $150

Maximize your benefits

The credit can only be used towards the brand which issued the credits, and cannot be redeemed across different brands.

Any leftover credit at the end of your transaction cannot be transferred to your next order.

The difference in the price of a backbar product that is more expensive than the credit achieved cannot be paid.

To benefit from the LIFT Program, certain commercial conditions apply.

How do I get my free backbar products?


Shop and add $150+ worth of L’Oréal Professionnel or Pureology retail products to your cart. When you are ready, proceed to checkout by selecting the basket icon on your page header.


You will see your credit earned from your current retail purchases. Select “Choose your free products” to redirect to a page where you can exchange your credit for free backbar products.

To guide you through your purchase, a checkout flow bar will be visible at the top of the page.

You can select on these icons to return to a previous point in the checkout process.

After you have selected your free products, follow the standard checkout procedure.

Your free products will be included in your order.